#11 of 20 on the blotter
William Hill
A bookmaker with roots in 1934 and a firmly UK view of sport.
Blotter score
Scoreline
- 2.0Coin rails25% weight · weakest
- 6.6Offer terms20% weight
- 9.0Entry stake15% weight
- 9.4Licence file15% weight · best
- 6.2Desk read25% weight
Desk verdict
William Hill has one of the longest records on file and a licence file to match. It is a fiat sportsbook with a short free bet window, which keeps it mid-table for this desk.
William Hill scores 6.1/10 and sits #11 of 20 on our blotter. Its strongest column is licence file at 9.4. Its weakest is coin rails at 2.0.
Blotter maths
| Column | Score | Weight | Points |
|---|---|---|---|
| Coin rails | 2.0 | × 0.25 | 0.500 |
| Offer terms | 6.6 | × 0.20 | 1.320 |
| Entry stake | 9.0 | × 0.15 | 1.350 |
| Licence file | 9.4 | × 0.15 | 1.410 |
| Desk read | 6.2 | × 0.25 | 1.550 |
| Blotter score | sum 6.130, rounded | 6.1 | |
Offer on file
Bet £10 Get £40 in Free Bets
First bet must be £10 at 1/2 odds or greater. Free bets awarded as 4×£10 tokens after qualifying bet settles. Free bets expire after 7 days.
- Min deposit
- £10
- Offer terms score
- 6.6
As the operator lists it. Terms change, so read them on the operator site. 18+.
Desk review
Filed Sep 30, 2026
Position
William Hill dates to 1934 according to the listing. The sportsbook covers 34+ sports and includes Bet Builder, with cash out on top.
Money in, money out
Every payment method on file is fiat, and the minimum deposit is low. There is no coin rail for a Stake player to use.
Terms and paper
The welcome free bets need a qualifying bet at minimum odds and expire after a week, per the terms on file. Licences on file are the UKGC and Gibraltar.
Long / Short
Long
- Plus: Record dating back to 1934
- Plus: Bet Builder and cash out
- Plus: UKGC and Gibraltar licences on file
Short
- Minus: No crypto payments
- Minus: Free bets lapse inside a week
- Minus: UK-focused market view
Neighbours on the blotter
Full blotter
Figures and terms are as listed on file and can change. 18+.