William Hill
Ninety years of UK bookmaking heritage, now paired with a genuinely modern app.
William Hill is a legendary UK betting operator since 1934, offering comprehensive sportsbook coverage across 34+ sports with Bet Builder, live streaming, and a modern rebuilt mobile app.
Bet £10 Get £40 in Free Bets
First bet must be £10 at 1/2 odds or greater. Free bets awarded as 4×£10 tokens after qualifying bet settles. Free bets expire after 7 days.
Minimum top-up: £10
Editor's verdict
The 2023 rebuild of William Hill's mobile app closed the gap on Bet365 more than most observers expected. Coverage across horse racing and UK football remains a category-defining strength, and the Bet Builder pricing is competitive on Premier League and EFL fixtures.
The brand's UKGC licensing gives it a regulatory profile British bettors trust, an increasingly rare quality online.
Inside William Hill
Established on Rupert Street in 1934, William Hill was acquired by 888 Holdings in 2022 and is licensed by the UKGC and Gibraltar Gambling Commission for its non-US operations.
What we liked
- UKGC-licensed with a 90-year track record
- Deep coverage of horse racing and UK football
- Rebuilt mobile app rivals category leaders
- Bet Builder, cash-out and stream integrated
- Trusted responsible-gaming toolkit
Watch-outs
- Welcome offer expires quickly
- Innovation trails newer digital-first brands
- Minimum-odds requirement on qualifying bets
At a glance
- Trading since
- 1934
- Regulator
- UKGC, Gibraltar
- Based in
- United Kingdom
- Min top-up
- £10
- Category
- Sportsbook
Deposit rails
Where it plays
Reviewed and updated by the Stake Casino desk. 18+ only. Play responsibly.